NEW YORK, Oct 10, 2006 (BUSINESS WIRE) -- CoActive Marketing Group, Inc. (NASDAQ Capital Market: CMKG) announced today that it appointed Charlie Tarzian to serve as its President and Chief Executive Officer, replacing Marc C. Particelli, who had held those positions on an interim basis. Mr. Particelli will continue to serve as CoActive's Chairman of the Board.

Mr. Tarzian, age 49, has been managing integrated marketing agencies for the past 10 years. He has been designing and developing marketing and sales technology systems since 1995, and has extensive knowledge of the integrated communications business and expertise in the design of real-time marketing and sales automation systems. From 1996 through 1999, Mr. Tarzian was President of Blau Marketing Technologies, one of the largest independent direct marketing agencies in the U.S. at that time. In early 1999, he became Chief Technology Officer of Circle.com, the publicly traded subsidiary of Snyder Communications Inc. providing Internet professional services including strategic e-commerce consulting and online marketing. Mr. Tarzian later became Circle.com's Chief Strategy Officer before being appointed its Chief Executive Officer in November 2000. At that time, Circle.com had grown to a 650 person, 13 office multi-national group. In 2001, Circle.com was integrated into Euro RSCG Worldwide, the fifth largest advertising led communications group in the world, and Mr. Tarzian assumed the title of CEO of the New York region of Euro RSCG. He has been leading teams on large global engagements utilizing his expertise in the integration of technology, data and creativity with clients such as IBM, Intel, Symantec, Thomson Corporation, Proctor & Gamble, UPS, Lotus, Bell South, Computer Associates, Volvo Cars, Lexmark, Campbell Soup Company, Barclay's Global Investors, and Charles Schwab, among others.

Mr. Particelli remarked, "After a thorough executive search which included the involvement of our entire Board of Directors, we believe we have identified the ideal candidate to lead CoActive to the next level. We believe CoActive can be a premier player in delivering unique brand experiences that turn consumers into brand advocates. Charlie understands this, it is his passion and we look forward to a long, wonderful relationship."

Mr. Tarzian, who was also appointed to CoActive's Board of Directors, commented, "CoActive is one of the few social media marketing companies that can help clients integrate their offline and online efforts at a time when media fragmentation is the norm. I am very excited at the opportunity to help take the company to the next level and deliver on the promise of innovative and profitable brand experiences wherever they may occur. This is going to be a very exciting company to watch."

About CoActive: CoActive Marketing Group, Inc. is an integrated marketing communications agency. The company's services include buzz and viral marketing, social media and consumer generated media, relationship marketing, experiential marketing, event marketing, , and ethnic marketing. The Company's programs help its clients profitably connect with consumers and create advocates for client brands.

This press release includes statements which constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Factors that could cause actual results to differ materially from the Company's expectations are set forth in the Company's Annual Report on Form 10-K/A for the fiscal year ended March 31, 2005 under "Risk Factors," including but not limited to "Unpredictable Revenue Patterns," "Customers," "Competition," "Outstanding Indebtedness; Security Interest," "Need for Additional Funding," "Recent Loss," "Dependence on Key Personnel," "Risks Associated with Acquisitions," "Expansion Risk," and "Control by Executive Officers and Directors" and include the risk that projected business opportunities will fail to materialize or will be delayed. The Form 10-K may be obtained by accessing the database maintained by the Securities and Exchange Commission at http://www.sec.gov.

SOURCE: CoActive Marketing Group, Inc.